New Aerospace Firm, LaunchPoint EPS, Prepared for Takeoff into Electric Aircraft Markets

Seasoned startup executive, Robert Reali, to lead venture

GOLETA, California 11/5/2020 – A team of high-level engineers and business executives from Santa Barbara are betting big on the future of electric-powered flight with the formation of a new startup, LaunchPoint Electric Propulsion Solutions (LaunchPoint EPS).

The fledgling aerospace firm emerges from longstanding, Goleta-based technology incubator and think tank, LaunchPoint Technologies, a leader in cutting-edge engineering design. LaunchPoint EPS will specialize in supplying cutting edge modeling and design software, hardware in the form of electric motors, hybrid gensets and controllers, and control software for the world’s fast-growing electric-and hybrid-electric-powered aircraft sector. This includes flight applications under development by companies such as major automotive companies, Uber and its air taxi affiliates and the U.S. military, ranging from cargo-carrying drones to airborne passenger taxis.

Robert Reali, an experienced leader of early-stage technology companies, will serve as LaunchPoint EPS’ Chief Executive Officer. Reali was previously chief operations officer for Santa Barbara-based startup TrueVision where he helped grow the company from four employees to a major eye-surgery device firm that was acquired by Alcon (a division of Novartis) in 2019.

LaunchPoint EPS has acquired all the assets and know-how of LaunchPoint Technologies related to the electric motor, hybrid-electric gensets and controller business including patents, intellectual property and proprietary processes, contracts, product orders, inventory, facilities, key personnel, and employees.

“The new company is focused on serving the surging urban air mobility market which has increased the demand for our power-dense electric motors and control software by the world’s largest players in this space,” said Reali. “The main reason for the spinout from LaunchPoint Technologies is to focus on shipping the products we invented. However, we will also continue the tradition of developing innovative new products to address market needs.”

LaunchPoint Technologies co-founders UCSB Professor Emeritus Dr. Brad Paden and brother, Dave Paden, will be part of the LaunchPoint EPS management team serving as Chief Scientist and VP of Manufacturing, respectively, along with former CEO and now LaunchPoint EPS Chief Technology Officer Mike Ricci, and Engineering Director Brian J. Clark. Chris Grieco, previously Executive Vice President of bulk energy storage company Gravity Power, LLC, will serve as LaunchPoint EPS’ Vice President for Global Business Development and Sales.

LaunchPoint EPS executive team shown accompanying their industry-first genset for the emerging electric aviation markets.

Photo L-R: Robert Reali (Chief Executive Officer); Brian Clark (Engineering Director); Brad Paden (Chief Scientist); Chris Grieco (VP of Business Development & Sales); Dave Paden (VP of Manufacturing); and Mike Ricci (Chief Technology Officer).